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    Rent or Buy? The Math of 2026

    More and more people are asking themselves the same question: given current market conditions, isn’t it better to buy an apartment than to rent? We decided to calculate and present concrete numbers.

    How much does renting really cost in 2026?

    Let’s start with facts. The average rent for a 50 m² apartment in major Polish cities in March 2026 looks like this: Warsaw about 3400-3800 PLN, Kraków about 3000-3500 PLN, Wrocław about 2800-3200 PLN.

    But that’s not the end of costs. Utility and administration fees must be added to the rent. And here’s where a key change in 2026 appears.

    Real estate market experts point out that renting is getting more expensive – but not because of rent prices. Landlords aren’t significantly raising rates because competition is high. But tenants are paying increasingly higher bills for electricity, gas, and administrative fees.

    The estimated increase in operating costs in 2026 is 300-600 PLN monthly compared to the previous year. This means the total cost of renting a 50 m² apartment in a major city today is often 3500-4500 PLN monthly.

    How much does a mortgage for your own apartment cost?

    After a series of seven interest rate cuts since May 2025, the credit situation looks significantly better than a year or two ago. The reference rate dropped from 5.75% to 3.75%, which directly translates to lower mortgage payments.

    Let’s calculate a specific example. An apartment worth 450,000 PLN, 20% down payment (90,000 PLN), 25-year loan term. Under current conditions, the payment for such a mortgage is about 2800-3200 PLN monthly.

    This is often less than rent for a comparable apartment. With one fundamental difference – after 25 years of payments, you own the apartment. After 25 years of renting, you have… memories and bills.

    For whom does renting still make sense?

    We don’t claim everyone should buy an apartment. Renting remains a sensible solution in many situations.

    Job mobility is the first argument for renting. If your work requires frequent moves between cities or countries, buying an apartment in each location doesn’t make sense.

    Temporary stay is another situation where renting is a better choice. Studies, internships, temporary projects – if you know you’ll change locations in a year or two, renting is more practical.

    Lack of down payment still constitutes a barrier for many people. 90,000 PLN for a down payment is a large sum. But remember that 90,000 PLN equals about 25 months of rent payments.

    For whom does a mortgage make sense in 2026?

    Buying an apartment with a mortgage is a good option for people who simultaneously meet several conditions.

    Location stability is the foundation. If you plan to stay in a given city for at least 5-7 years, buying starts to make financial sense.

    Creditworthiness is a necessary condition. After interest rate cuts, Polish creditworthiness has significantly increased.

    The desire to build wealth is a motivation that often tips the scales. Every paid installment is a piece of ownership. Every month of renting is money that goes away irretrievably.

    Summary

    The math of 2026 often works in favor of buyers. A mortgage payment for your own apartment can be lower than rent. And after years of payments, you have assets, not memories.

    This doesn’t mean everyone should buy. Renting makes sense in many life situations. But if you plan to stay in one place long-term, have creditworthiness and a down payment – it’s worth calculating.

    March 2026: It's Officially a Buyer's Market. What Does This Mean for You?

    March 2026: It’s Officially a Buyer’s Market. What Does This Mean for You?

    Remember bidding wars for apartments? “Decide now or lose it” pressure? Sellers dictating all terms? Those days are over. The latest data from early March 2026 confirms a fundamental shift in the Polish real estate market.

    The Era of Seller Dominance Has Ended

    For the past few years, the Polish real estate market was an arena of unequal struggle. Buyers stood in lines, made decisions under time pressure, and price negotiations were practically impossible. Sellers dictated terms, knowing that behind one buyer stood many others waiting.

    March 2026 brings a dramatic change. The latest data from the beginning of the month confirms full stabilization of apartment prices. In many market segments, we are already observing the first price corrections. Record numbers of completed apartments, stable interest rates, and new housing program rules have caused the balance of power to shift – now developers must fight for customers.

    The Numbers Speak for Themselves

    Experts from leading consulting firms, including JLL, forecast apartment price growth in 2026 at only 2-3% annually. This growth rate is close to inflation, which in practice means real price stabilization. For comparison – at the peak of the housing boom, prices were rising by as much as ten-plus percent annually.

    Moreover, real opportunities are appearing on the market. Analysts report “super deals” with discounts reaching up to 20% off asking prices. Record apartment supply forces developers into more aggressive sales and pricing actions. This is a situation we haven’t seen in years.

    What Does This Mean for Buyers?

    The return to normalcy in the real estate market means a fundamental change in the buyer’s position. Today you can:

    Negotiate transaction terms – sellers are open to discussions about price, timelines, apartment furnishings, or splitting notary costs. This is something that was unthinkable just recently.

    Calculate and compare – you have time for detailed analysis of offers, viewing several or even a dozen apartments, comparing locations and standards. No one is putting time pressure on you.

    Openly discuss pros and cons – you can point out elements requiring improvement or investment and use them as arguments in price negotiations.

    This is a dramatic change compared to what we observed during the peak of the housing frenzy. Back then, buyers were afraid to even mention any flaws, fearing they might lose the opportunity to purchase.

    Three Pillars of Buyer Power in 2026

    You have time – stable prices mean you don’t need to make hasty decisions. You can calmly search for an apartment perfectly suited to your needs, without worrying that prices will run away.

    You have choice – record supply of developer and secondary market apartments gives you access to a wide range of offers. You can choose among locations, sizes, and standards.

    You have negotiating power – awareness of high supply and stable prices strengthens your position in conversations with sellers. A 5-10% discount off the asking price has become standard, not an exception.

    What About the Second Half of the Year?

    Experts warn that current favorable conditions may not last forever. In the second half of 2026, as inventory depletes and new development investments become limited, greater upward price pressure is possible.

    Developers are already limiting the number of new projects, reacting to high construction material costs and changes in spatial planning. This means that in a few months, the supply of new apartments may be significantly lower than today.

    The window of favorable buying conditions is open – but it’s unknown how long it will remain open.

    Practical Advice for March 2026

    Clients looking for apartments in current market conditions analyze offers very thoroughly. The calmer the market and the more stable the prices, the more determined buyers are to find exactly what they truly need.

    Take advantage of this moment. Not for hasty, ill-considered decisions – but for conscious purchases on your own terms. Today you have a luxury that buyers didn’t have just two years ago: you can choose an apartment that truly meets your expectations, at a price you consider fair.

    Summary

    March 2026 is the moment when the real estate market in Poland returned to normalcy. After years of madness, bidding wars, and decisions made under pressure, buyers have regained control over the purchasing process.

    If you’re planning to buy an apartment – this is a very good time to start searching. Not because you need to hurry, but because today you have conditions that buyers could only dream of in recent years: stable prices, wide selection, and real negotiating power.

    Property Tax 2026: March 15 Deadline and Traps You Need to Know

    Property Tax 2026: March 15 Deadline and Traps You Need to Know

    Only 3 weeks left. Thousands of property owners in Poland are receiving decisions about property tax for 2026. Rates increased by almost 5%, and the first payment deadline is March 15.

    Payment Deadlines in 2026

    Trap #1: Tax Below 100 PLN

    If your annual tax doesn’t exceed 100 PLN, you DON’T have the right to installments. You must pay the entire amount by March 15.

    Trap #2: Missing Decision

    Haven’t received the decision yet? You have 14 days to pay from the moment of receiving the registered letter.

    Trap #3: New in 2026 – Co-owners

    From 2026, tax decisions are sent to each co-owner separately. This is not a mistake – these are new regulations. Responsibility for payment is joint and several.

    What to Do Now?

    1. Check your mailbox
    2. Verify data in the decision
    3. Note the March 15 deadline
    4. With co-ownership – agree who makes the payment
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  • Why are wealthy Poles selling villas and buying smaller apartments?

    Premium Downsizing: Why are wealthy Poles selling villas and buying smaller apartments?

    Sounds like a paradox? Yet it’s one of the strongest real estate trends in 2026. Wealthy people are consciously giving up square meters for quality of life.

    What is premium downsizing?

    The term “premium downsizing” means a conscious decision to move from a large property to a smaller but better-located and higher-quality one. This is not a forced change due to financial problems – it’s a thoughtful lifestyle choice.

    According to OECD and Housing Europe 2025 reports, after age 50, more people consciously choose smaller, modern apartments – usually closer to the center, near parks and urban amenities.

    What are they selling?

    What are they buying instead?

    Why are they making this decision?

    Life stage change. Kids moved out – why maintain 5 rooms? The big house became empty space requiring constant care.

    Maintenance burden. The garden became an obligation. Mowing, snow removal, repairs – all consuming time and money.

    Commuting. A house 30 km from the center means 2 hours daily in traffic.

    New definition of luxury

    In 2026, luxury is:

    Less means more – this is the new reality of the 2026 real estate market.

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  • Building energy classes are coming – how will they change the real estate market in Poland?

    Building energy classes are coming – how will they change the real estate market in Poland?

    Poland is the last country in the European Union that has not yet implemented energy classes for multi-family buildings. This situation will change in mid-2026, when regulations introducing mandatory energy classification come into force. This is a change that could significantly reshuffle property values on the Polish market – both apartments and single-family houses.

    What are building energy classes?

    Energy classes are a system of labeling buildings according to their energy efficiency – that is, how much energy they consume for heating, cooling, ventilation, and hot water preparation. The scale usually covers classes from A (most energy-efficient) to G (least efficient). This system has been functioning for years in most European Union countries and has a huge impact on property values.

    In Poland, energy performance certificates have been in force until now, but they were not as widely used and recognized as energy classes known from household appliances. New regulations are set to change this – the building’s energy class will become one of the key parameters when buying or selling property.

    Experience from other countries – what awaits us?

    The introduction of energy classes in other European Union countries has had clear effects on the real estate market. Apartments and houses with the lowest energy parameters lost up to 40% of their market value. These are not marginal decreases – we’re talking about real devaluation that affected millions of properties across Europe.

    At the same time, properties with high energy class (A, B) gained a price premium. Buyers began to treat energy efficiency as one of the key decision factors – on par with location, floor space, or finishing standard. Lower heating bills are one thing, but equally important has become the prospect of future resale.

    Which properties in Poland are most at risk?

    A large part of private housing stock in Polish cities dates from 1970-1990. Panel buildings (large-panel system buildings), which have often already undergone thermal modernization (insulation, window replacement), will probably end up in the middle of the energy classification – in classes C, D, or E. This is not a tragic result, but it also doesn’t provide a price premium.

    Uninsulated tenement houses from the turn of the 19th and 20th centuries and older construction that hasn’t undergone any modernization will fare worse. These properties may end up in the lowest energy classes (F, G), which will significantly hinder their sale at previous prices.

    The most difficult situation may await owners of single-family houses built before 1990 that have not undergone thermal modernization. Uninsulated houses with thin insulation, old windows, and outdated heating systems will almost certainly end up in the lowest classes. Nationwide, we’re talking about hundreds of thousands of such properties.

    What does this mean for sellers?

    If you own a property with poor energy parameters and are planning to sell it, it’s worth considering action before the regulations come into force. After the introduction of energy classes, buyers will have clear information about the building’s efficiency, which may translate into lower offers.

    An alternative is to invest in thermal modernization – building insulation, window replacement, heating system modernization. Such actions can raise the property’s energy class and thus its market value. However, it’s worth carefully calculating whether the cost of modernization will be recovered in the sale price.

    What does this mean for buyers?

    For people planning to buy property, energy classes are good news. First, they will gain clear information about what operating costs they can expect. Second, apartments in modern, energy-efficient buildings will be a better long-term investment – they will be easier to sell in the future.

    It’s worth paying attention to the energy parameters of properties now, even if official classes are not yet in force. An apartment in a building with low energy demand means not only lower bills but also protection against value decline.

    How can we help?

    At Eternel Real Estate Agency, we pay attention to the energy parameters of properties in every transaction. We help our clients assess how the introduction of energy classes may affect the value of the property under consideration. If you’re planning to buy or sell an apartment or house and want to be prepared for upcoming changes – please contact us.

    Searching for an apartment is like searching for love – post-Valentine’s thoughts from a real estate agent

    Searching for an apartment is like searching for love – post-Valentine’s thoughts from a real estate agent

    Valentine’s Day is behind us, but some reflections stay with us longer. After years of working in real estate, we’ve come to realize that searching for the perfect apartment and searching for the perfect partner are surprisingly similar processes. Let us share these observations with you.

    Love at first sight really exists

    Do you know that feeling when you walk into an apartment and within the first 30 seconds you know – this is IT? The light coming through the windows, the layout of the rooms, the view of greenery or the city panorama – everything suddenly clicks. You can’t explain it logically, but you feel it with your whole being. This is exactly the same feeling people describe when talking about love at first sight.

    And you know what? Sometimes it’s worth trusting that intuition. Of course, you always need to check the technical condition, the land register, and documentation – but that first impression really matters. An apartment where you feel “at home” from the very first moment is an apartment where you’ll be happy.

    Photos can lie

    You’re browsing listings on real estate portals. One apartment catches your attention – spacious, bright, freshly renovated, with a beautiful view. Your heart starts beating faster. You arrange a viewing and… reality turns out to be somewhat different. The rooms seem smaller, the view from the window is partly the wall of the neighboring building, and the “fresh renovation” is mainly new paint on the walls.

    Sound familiar? The same thing happens in the world of online dating. That’s why our advice is the same in both cases: always arrange to meet in person. Photos are just the beginning – you’ll only discover the true value when you come face to face.

    Requirements list versus reality

    “Minimum 60 m², balcony, storage, parking space, up to 10 minutes from the center, in a quiet area, with a view of greenery, near a park, good transport links, up to 500 thousand PLN.” You create a list of requirements and set out on your search. After a dozen viewings, it turns out that such an apartment either doesn’t exist or costs twice as much.

    And then comes the moment of reflection. Maybe those 55 m² with a really good layout is better than 65 m² with a walk-through room? Maybe the lack of a balcony is survivable since the park is 5 minutes away on foot? Maybe that quiet neighborhood on the outskirts is actually an advantage, not a disadvantage?

    It’s similar in love. We have an image of the ideal partner, and then we meet someone who doesn’t fit our list at all – and it turns out that’s exactly the right person. Because life rarely follows our plans.

    Compromises are part of the game

    The perfect apartment doesn’t exist. Just as the perfect partner doesn’t exist. Every property has its pros and cons. The apartment has everything you wanted, but it’s on the 4th floor without an elevator. Or it has an elevator, but the neighbor plays the trumpet. Or it’s perfectly quiet, but the commute to work takes 45 minutes.

    The key question is: what can you live with, and what is an absolute deal-breaker for you? This is a question worth asking yourself before you start searching – for both an apartment and a life partner.

    Timing matters enormously

    That apartment you viewed a month ago? The one you hesitated about because “maybe we’ll find something better”? Someone just bought it. They made an offer the day after your viewing and didn’t wait. Opportunities don’t wait – neither in real estate nor in life. Sometimes you have to make a decision before you’re “100% sure.”

    But there’s also good news

    Unlike love, in real estate you can have a professional agent. Someone who knows the market, will filter out unsuitable offers, check the legal status, and help you find “the one” property faster and safer. No ghosting, no disappointments on your first date with an apartment, no wasting time on listings that don’t meet your criteria.

    If you’re looking for your “perfect match” on the real estate market in Kraków – we’re here for you.

    From February 13, 2026 new rules for calculating apartment floor space from developers – what you need to know

    From February 13, 2026 new rules for calculating apartment floor space from developers – what you need to know

    In just a few days, regulations that revolutionize how apartment floor space is calculated on the primary market will come into force. The amendment to the Developer Act, signed by the President of Poland on January 7, 2026, introduces uniform rules for calculating floor area and could mean savings of tens of thousands of PLN for buyers.

    What exactly is changing?

    The new Article 5a of the Act on the Protection of the Rights of Buyers of Residential Premises or Single-Family Houses and the Developer Guarantee Fund introduces a clear principle: the price of an apartment or house must be determined as the product of usable floor space and the price per square meter. Most importantly – the usable floor space must be calculated in accordance with the applicable Polish Standard PN-ISO 9836.

    In practice, this means an end to the controversial practice of many developers who have been including the area occupied by partition walls in the apartment’s floor space. Buyers were paying for square meters on which walls physically stood – meters they could not actually use.

    How much can you save?

    Partition walls in a typical two or three-room apartment occupy between 2 and even 4 square meters of floor space. At average transaction prices in Kraków, which currently exceed 14,000 PLN per square meter, “recovering” this space means reducing the final price of the property by approximately 28,000 – 56,000 PLN.

    These are not theoretical calculations. The Office of Competition and Consumer Protection has intervened in similar cases on numerous occasions. The President of UOKiK issued 6 decisions questioning developers’ practices of including the area under partition walls in the apartment’s floor space, imposing a total of over 1.6 million PLN in fines.

    Who do the new regulations apply to?

    The amendment applies exclusively to developer agreements concluded from the date the act enters into force, i.e., from February 13, 2026. This means that people who signed a developer agreement before this date will be settled according to the previous rules – even if the developer used a different method of measuring usable floor space.

    If you are at the negotiation stage with a developer and have not yet signed a developer agreement – it is worth considering waiting to finalize the transaction until February 13. These few days could mean real savings of tens of thousands of PLN.

    What to pay attention to?

    Real estate market experts point out that the new regulations may raise certain interpretative doubts. The PN-ISO 9836 standard, to which the act refers, may in some cases allow for the inclusion of elements that were previously omitted in the usable floor space – such as balconies, loggias, or internal stairs.

    The Polish Association of Developer Companies has already applied to the Ministry of Development and Technology for an urgent interpretation of the regulations. Until all doubts are clarified, buyers should particularly carefully check how the developer calculates the usable floor space of the property and what exactly is included in it.

    How can we help?

    As Eternel Real Estate Agency, we support our clients in purchasing apartments on both the secondary and primary markets. We help analyze developer offers, check documentation, and negotiate contract terms. If you are planning to buy an apartment in Kraków and need professional advice – please contact us.

    How do people want to live in 2026? Trends changing the real estate market

    How do people want to live in 2026? Trends changing the real estate market

    The real estate market is changing not only in terms of prices and credit availability. Above all, buyer expectations are changing. What clients were looking for just 2-3 years ago is often no longer attractive today. In 2026, we see clear trends that are worth knowing – both as a buyer and a seller.

    The end of the minimalism era – warmth returns to interiors

    For years, the Scandinavian style dominated: white walls, simple forms, minimal decorations. In 2026, this trend is clearly weakening. Buyers are looking for warmth, coziness, and character. Sterile, cold interiors are giving way to spaces where you simply feel good.

    What does this mean in practice? Natural wood on floors and walls (slats, paneling), furniture with rounded shapes, soft bouclé-type fabrics, fluffy rugs and pillows. Colors inspired by nature – beiges, greens, terracotta, dusty pink – are replacing the previously dominant white and gray.

    For sellers, this is important information: an apartment decorated in a cold, minimalist style may require refreshing or a different presentation to attract today’s buyers.

    A balcony is no longer a bonus – it’s a must-have

    The pandemic changed our approach to living space. Having your own piece of outdoor space – a balcony, terrace, loggia, or garden – has become an absolute priority for many buyers. Apartments without balconies sell more slowly and often require price reductions.

    In Kraków, this trend is particularly visible in the case of 2-3 room apartments for young families. A balcony is a place for morning coffee, evening relaxation, and for children – a substitute for a garden in the city. If your apartment has a balcony – be sure to highlight it in your listing and take care of its attractive presentation.

    Smart home – an intelligent home is now the standard

    Just a few years ago, intelligent lighting or controlling heating from a smartphone was a luxury. In 2026, it’s an expected standard, especially among younger buyers (25-40 years old).

    The most popular smart home solutions include:

    Intelligent lighting – the ability to adjust light intensity and color, voice control or via an app, automatic scenarios (e.g., “movie night,” “work,” “relax”).

    Remote heating control – a thermostat that can be controlled from your phone. Energy and bill savings.

    Automatic blinds and shutters – programmed for sunrise and sunset times or manually controlled from an app.

    Intelligent locks and video intercoms – opening doors with your phone, seeing who’s calling even when you’re away from home.

    For sellers: if you have smart home solutions installed, be sure to include this in your listing. It’s a real selling point.

    Vintage and second-hand – furniture with soul is back

    Another clear trend is moving away from catalog perfection. Buyers no longer want apartments furnished “from IKEA from A to Z.” They value eclecticism, individual character, and furniture with history.

    Grandma’s dresser, an armchair from a flea market, a reclaimed table, a lamp from the 70s – all of this is making a comeback. Interiors should tell the story of their inhabitants, not look like a furniture catalog.

    This is good news for owners of older apartments: original interior elements (e.g., herringbone parquet, old doors, tiled stoves) can be an asset, not a flaw. It’s worth showcasing them, not hiding them.

    Home office – workspace at home is a necessity

    Remote work is here to stay. Even if we don’t work fully remotely, the hybrid work model (2-3 days at home) has become the norm in many industries. Therefore, workspace in the apartment is no longer an option – it’s a necessity.

    Buyers are looking for apartments with an extra room that can serve as an office, or at least with space for a dedicated work corner. Open living rooms combined with kitchens are great, but there must also be a place for quiet work away from household noise.

    For sellers: if you have a 3-room apartment or larger, show potential buyers how one of the rooms can function as an office. This could be a deciding factor.

    Energy efficiency and low bills

    High energy prices have changed buyers’ approach to apartment maintenance costs. Questions about heating bills, building insulation, and energy class are being asked more and more frequently – even during the first viewing.

    Apartments in well-insulated buildings, with modern windows and efficient heating, sell faster. If you know the maintenance costs of your apartment and they are favorable – boast about it in your listing.

    What does this mean for sellers and buyers?

    For sellers: Knowing current trends allows you to better prepare your apartment for sale. Sometimes small changes – warmer accessories, a tidy balcony, showcasing original elements – can significantly increase the attractiveness of your listing.

    For buyers: It’s worth knowing what you’re looking for before you start viewing apartments. A list of priorities (balcony? smart home? office space?) will help you find the ideal place faster and not waste time on unsuccessful viewings.

    At Eternel, we help both sellers and buyers. We know the local market, trends, and client expectations. If you’re planning to sell or buy property in Kraków – contact us. The first consultation is always free.

    Follow us on social media!

    Follow us on social media!

    Eternel Real Estate Agency is where you are. Follow us on your favorite platforms to stay up to date with new listings, tips, and news from the Kraków real estate market.

    Where to find us?

    📘 Facebook – news, new listings, and tips

    📸 Instagram – property photos and behind-the-scenes of our work

    💼 LinkedIn – market analysis and content for professionals

    🎵 TikTok – short videos and tips in a dynamic format

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    🎬 YouTube – property presentations and video guides

    Looking for a rental apartment?

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    Portal DOM – what will change in the Polish real estate market?

    Portal DOM – what will change in the Polish real estate market?

    The government is introducing Portal DOM – a new tool designed to increase transparency in Poland’s housing market. This is one of the biggest changes in the real estate industry in years. What exactly will change and how will it affect buyers and sellers? We explain.

    What is Portal DOM?

    Portal DOM (Portal Danych o Obrocie Mieszkaniami – Housing Transaction Data Portal) is a government platform that will collect data on actual transaction prices of apartments and houses – both from the primary market (from developers) and the secondary market (from private individuals). No more “ask for price” listings – buyers will have access to reliable information about what properties actually sell for in a given location.

    Data for the portal will come from three sources: the Developer Guarantee Fund, directly from developers and entities selling real estate, and from notarial deeds submitted by the National Tax Administration.

    What will change for buyers?

    For people looking for an apartment or house, Portal DOM is very good news. Here are the most important benefits:

    Access to real transaction prices – instead of relying on asking prices, which are often inflated, buyers will be able to check what similar properties actually sold for in their area of interest. This will help in negotiations and making informed decisions.

    Developer verification – the portal will allow checking the investment history of a given developer, any delays in project completion, administrative sanctions, and warnings from supervisory authorities. Buyers will also be able to see whether bankruptcy or restructuring proceedings are pending against the developer.

    Ban on price increases after signing the contract – this is one of the most important changes. After signing a developer agreement, the property price cannot increase to the buyer’s disadvantage. The risk of rising investment costs transfers to the developer as a professional entity.

    New requirements for advertisements – developers will be required to provide the exact investment address in advertisements, floor plans with room sizes, and clearly mark visualizations as illustrative materials. No more beautiful renders that have little to do with reality.

    Higher reservation fee returned in case of problems – if the developer fails to fulfill the contract, the buyer will receive a higher refund of the reservation fee. This is meant to counteract developers unilaterally breaking reservations when market prices rise.

    What does this mean for sellers on the secondary market?

    Greater market transparency also means changes for people selling their properties privately:

    Need for realistic pricing – when buyers have access to actual transaction prices, inflated asking prices will be easily verifiable. Properties priced significantly above market will simply not sell.

    Faster sales at the right price – on the other hand, realistically priced apartments and houses will sell faster. Buyers, having access to market data, will be able to make decisions more quickly.

    Greater competition – sellers will need to pay more attention to presenting their property and standing out from other listings, not just through price.

    When will Portal DOM start operating?

    The launch of Portal DOM is scheduled for 20 months after the law is published in the Official Journal. The portal will be operated by the Insurance Guarantee Fund. It’s worth preparing for these changes now – both as a buyer and a seller.

    How can we help you?

    At Eternel, we’ve always valued transparency and reliable service. We help our clients properly value their property based on current market data and achieve the best possible price – with no surprises or hidden costs.

    If you’re planning to buy or sell property in Kraków and the surrounding area – contact us. We’ll provide a free valuation of your property and advise you on how best to prepare for a transaction in the new market reality.

    Real estate as a business strategy in an uncertain world

    Real estate as a business strategy in an uncertain world

    Real estate is no longer viewed solely as a housing necessity. For a growing number of entrepreneurs and investors, it has become a strategic asset—a way to protect capital, diversify risk, and plan long-term financial stability.

    Global uncertainty plays a major role. Volatile financial markets, geopolitical tensions, rapid AI development and changing work models reduce the predictability of traditional investments. Capital does not disappear—it moves toward tangible assets.

    Real estate in stable urban markets meets these expectations. Cities like Kraków offer strong fundamentals: employment, infrastructure, education, and continuous demand. From a business perspective, property becomes an asset that can be actively managed and optimized.

    Client behavior is also evolving. Decisions are increasingly data-driven, based on cash flow, rental potential and resilience to economic shifts. Emotional choices are being replaced by calculated strategies.

    In today’s environment, the key question is not only whether to buy or sell, but when and under what conditions. Professional guidance that connects local market knowledge with global trends is essential for making real estate decisions that truly support business goals.

    Global shifts, local decisions: how migration, capital and technology reshape real estate markets

    Global shifts, local decisions: how migration, capital and technology reshape real estate markets

    Today’s real estate market is more globally connected than ever. Migration flows, geopolitical uncertainty, technological progress and changes in the way we work have a direct impact on housing demand – including in Poland and cities such as Kraków.

    One of the main drivers is migration. Both economic and forced migration increase demand for housing in major urban centers. Cities offer employment opportunities, infrastructure and relative stability, which keeps housing demand strong even during economic slowdowns.

    Another crucial factor is the shift of capital from financial markets to real estate. Volatile stock markets, inflation and political uncertainty push investors toward tangible assets. Residential real estate continues to be seen as a stable store of value, intensifying demand in attractive locations.

    Equally important is the role of technology and remote work. AI and digitalization are reshaping how companies operate and how cities evolve. While remote work allows flexibility, people still gravitate toward cities that offer quality of life, services and connectivity. This leads to selective growth in certain markets rather than uniform expansion.

    These dynamics highlight a key reality: real estate decisions should no longer rely solely on local trends. Global forces have a direct impact on property values. Understanding these connections, choosing the right timing and relying on professional market analysis have become essential.

    The market is changing, but real estate remains one of the most important pillars of financial stability – when decisions are made consciously and strategically.

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