Author: Editor Eternel

In July 2025, as the market stabilizes after years of growth, proper apartment presentation can determine sales success. With average prices at PLN 20,139/m² in Kraków, every percent matters!

First rule: depersonalization. Remove family photos, personal memorabilia, and controversial decorations. Buyers must be able to imagine their life in this space. Neutral wall colors (white, grays, beiges) work like a blank canvas for imagination.

Small repairs = big returns. Fix leaking faucets, squeaky doors, loose handles. A cost of PLN 500-1000 can increase perceived value by PLN 10,000! Fresh paint in kitchen and bathroom is an investment that always pays off.

Lighting makes a difference! Replace bulbs with warm 3000K LEDs, add lamps in dark corners. Professional photos taken in natural light increase listing interest by 300%. First online impression decides whether buyers will come for viewing.

The magic of scent – bake cookies before showing or use vanilla-scented candles. Fresh flowers in a vase, clean windows letting in light, hidden personal items. These are details that make buyers “feel at home.”

In 2025, technology helps! 360° virtual tours increase inquiries by 40%. Drones for aerial shots show the surroundings. AI analyzes optimal furniture placement. Modern presentation is now standard, not luxury.

Timing is crucial. Best months are September-October and March-May. Avoid holidays and vacations. With current market stabilization, well-prepared apartments sell on average in 45-60 days.

📍 Eternel – Real Estate Agency al. Jana Pawła II 58, unit 2.1, Kraków

📞 +48 577 707 032 (WhatsApp, Telegram)

📧 [email protected]

🌐 https://www.eternel.agency/

📲 Telegram: @Eterneladmin

The rental market is undergoing fundamental changes. Short-term rentals can generate 2-3 times higher monthly revenue than traditional long-term leases, but require significantly more engagement and investment.

Facts about short-term rentals: the global market reached $183 billion in revenue in 2024. Airbnb dominates with 44% market share. Occupancy is expected to return to pre-pandemic levels by the end of 2025. Properties in tourist, mountain, and coastal locations perform best.

Long-term rental offers stability. The median rent in the US is $1,373 (December 2024) with a -0.6% year-over-year decline, indicating market stabilization. In Poland, rents are growing slower but steadily. Single-family homes show 4.4% annual rent increases – a niche worth noting!

Generation Z (66.1 million aged 13-27) is becoming the dominant renter group, slightly ahead of Millennials (67.8 million aged 28-42). Younger tenants prefer flexibility and modern amenities, favoring short-term rentals.

Regulations are tightening. Rent control laws apply in 8 US states. In Poland, the regulatory environment remains relatively stable, though foreign investments are subject to control when acquiring 20%+ voting rights by non-EU investors.

Best approach? Diversification. Part of the portfolio in long-term rentals ensures stable cash flows, while short-term rentals maximize revenue in attractive locations.

📍 Eternel – Real Estate Agency

al. Jana Pawła II 58, unit 2.1, Kraków

📞 +48 577 707 032 (WhatsApp, Telegram)

📧 [email protected]

🌐 https://www.eternel.agency/

📲 Telegram: @Eterneladmin

Global real estate sentiment is the strongest in three years. Cross-border investments increased 31% year-over-year in H2 2024, reaching $37 billion – the highest level since mid-2022.

What’s attracting investors’ attention most? Data centers lead across all regions – Americas, Asia-Pacific, and Europe. Demand driven by AI and critical supply shortages create exceptional investment opportunities. Industrial and logistics properties attract a record 47% of all cross-regional investments.

Europe receives over 40% of global cross-border flows, positioning markets like Poland favorably. Nearshoring and e-commerce growth drive demand for warehouses and distribution centers. Poland, as a gateway to Eastern Europe, particularly benefits from these trends.

2025 forecasts are optimistic – global investments are expected to rise to $952 billion. That’s a 27% increase from 2024! Investors seek markets offering political stability, growing economies, and attractive returns.

REITs (Real Estate Investment Trusts) offer an average dividend yield of 4.1% versus 1.3% for the S&P 500. Best-performing sectors include data centers, healthcare, and logistics. It’s a way to diversify portfolios without direct property purchases.

Poland with 14.8% price growth and strong economic fundamentals attracts increasingly more international capital. Will you seize this opportunity?

📍 Eternel – Real Estate Agency
al. Jana Pawła II 58, unit 2.1, Kraków
📞 +48 577 707 032 (WhatsApp, Telegram)
📧 [email protected]
🌐 https://www.eternel.agency/
📲 Telegram: @Eterneladmin

Sustainable construction isn’t just a trend – it’s a necessity. The EU requires all new buildings to be nearly zero-emission by 2030. This revolution is already affecting property values and investment decisions.

LEED certificates bring measurable benefits. Certified buildings use 25% less energy and 11% less water. This translates to lower operational costs and higher rents – tenants are willing to pay more for environmentally friendly spaces.

Smart building technologies are a must-have. Energy optimization systems deliver 10-30% savings, while predictive maintenance reduces costs by 20-40%. The investment pays off within 6 months to 2 years – one of the fastest returns in the industry!

80% of PropTech investments in 2023 had ESG components. Institutional investors increasingly require green certificates as an investment condition. Without them, it’s harder to secure financing and achieve higher valuations.

Poland is catching up. New projects in Kraków, Warsaw, and Wrocław standardly include ecological solutions. Developers who ignore this trend risk losing competitiveness.

The future belongs to buildings that “think” – using AI to optimize energy consumption, predict failures, and automatically adjust to user needs. Is your property ready for this transformation?

📍 Eternel – Real Estate Agency
al. Jana Pawła II 58, unit 2.1, Kraków
📞 +48 577 707 032 (WhatsApp, Telegram)
📧 [email protected]
🌐 https://www.eternel.agency/
📲 Telegram: @Eterneladmin

July 2025 brings breakthrough changes. After years of crazy growth, the market enters a stabilization phase. Prices in Kraków reached PLN 20,139/m² – 25% year-on-year growth, but new apartment sales dropped 27.78% in Q1 2025. This isn’t a crisis, it’s normalization!

NBP cut rates to 5.00% (from 5.25% in May), and analysts predict another 150 basis points cut by year-end. Great news for borrowers – average mortgage rates currently at 7.57%, but expected to fall below 6% by December.

“Key to the Apartment” program launches in H2 2025 with PLN 500 million budget for 50,000 people. Interest subsidies from 1.5% for singles to 0% for families of 5+. An opportunity for those waiting for better conditions.

Inflation dropped to 4.1% in June (from 4.7% in December 2024). GDP to grow 3.3% in 2025 and 3.0% in 2026. Unemployment at 2.8% – lowest in Europe! Wages growing 6.2% annually. Economic fundamentals are strong.

Foreign investors are back! Q1 2025 global transactions reached $185 billion (+34% YoY). Poland attracts 52% of CEE region investments. In 2024, foreigners bought over 14,300 apartments – Ukrainians lead with 380,000 m².

PropTech revolutionizes the market – $615 million invested in Q1 2025. AI in property management is now standard. 82% of tenants demand smart technology. Agencies without digital transformation will be left behind.

Forecast? Price growth will slow to 3-5% annually after 2025. That’s a healthy level. Rentals will maintain 6%+ profitability. Kraków will remain a leader thanks to tourism (9+ million visitors) and students (150,000+). Time to act strategically, not emotionally!

📍 Eternel – Real Estate Agency

al. Jana Pawła II 58, unit 2.1, Kraków

📞 +48 577 707 032 (WhatsApp, Telegram)

📧 [email protected]

🌐 https://www.eternel.agency/

📲 Telegram: @Eterneladmin

The rental market is undergoing fundamental changes. Short-term rentals can generate 2-3 times higher monthly revenue than traditional long-term leases, but require significantly more engagement and investment.

Facts about short-term rentals: the global market reached $183 billion in revenue in 2024. Airbnb dominates with 44% market share. Occupancy is expected to return to pre-pandemic levels by the end of 2025. Properties in tourist, mountain, and coastal locations perform best.

Long-term rental offers stability. The median rent in the US is $1,373 (December 2024) with a -0.6% year-over-year decline, indicating market stabilization. In Poland, rents are growing slower but steadily. Single-family homes show 4.4% annual rent increases – a niche worth noting!

Generation Z (66.1 million aged 13-27) is becoming the dominant renter group, slightly ahead of Millennials (67.8 million aged 28-42). Younger tenants prefer flexibility and modern amenities, favoring short-term rentals.

Regulations are tightening. Rent control laws apply in 8 US states. In Poland, the regulatory environment remains relatively stable, though foreign investments are subject to control when acquiring 20%+ voting rights by non-EU investors.

Best approach? Diversification. Part of the portfolio in long-term rentals ensures stable cash flows, while short-term rentals maximize revenue in attractive locations.

📍 Eternel – Real Estate Agency

al. Jana Pawła II 58, unit 2.1, Kraków

📞 +48 577 707 032 (WhatsApp, Telegram)

📧 [email protected]

🌐 https://eternel.agency/

📲 Telegram: @Eterneladmin

The Polish government’s housing strategy for 2025 centers on the “Key to the Flat” program launching in the second half of 2025, targeting approximately 50,000 people with PLN 500 million in allocated funding. This program offers interest rate subsidies ranging from 1.5% for single-person households to 0% for families with five or more members, with subsidies lasting 10 years for loans taken through end-2025.

Current mortgage rates average 7.57% for new PLN-denominated housing loans as of March 2025, though the National Bank of Poland’s recent rate cuts to 5.00% haven’t yet fully reflected in market rates. The NBP’s dovish stance with additional 150 basis points of cuts expected by year-end signals improving credit conditions ahead.

This monetary easing comes as analysts project rate cuts will have greater market impact than new housing programs due to restrictive eligibility criteria. The social housing investment program allocates PLN 2.5-5 billion in 2025 funding, targeting 15,000 municipal units with up to 80% subsidies for municipalities.

📍 Eternel – Real Estate Agency
al. Jana Pawła II 58, unit 2.1, Kraków
📞 +48 577 707 032 (WhatsApp, Telegram)
📧 [email protected]
🌐 https://eternel.agency/
📲 Telegram: @Eterneladmin

The capital of Lesser Poland recorded an impressive 27.7% year-on-year price increase – the highest among all Polish cities. The average transaction price has already reached PLN 14,600/m², outpacing the dynamics of other metropolises.

What’s driving this boom? Primarily the strong technology sector, which attracts young professionals from around the world. Over 150,000 students studying in Kraków create constant rental demand. Additionally, a record 12.18 million tourists in 2023 makes short-term rental investments highly profitable.

Ukrainian investors purchased 380,000 m² of real estate in Kraków in 2024, becoming the largest group of foreign buyers. This demonstrates international confidence in the Kraków market.

For comparison – commercial properties offer even higher returns: offices around 6%, and warehouses even 6.5-7% annually. Kraków leverages its strategic location, becoming a logistics hub for Central Europe.

📍 Eternel – Real Estate Agency

al. Jana Pawła II 58, unit 2.1, Kraków

📞 +48 577 707 032 (WhatsApp, Telegram)

📧 [email protected]

🌐 https://eternel.agency/

📲 Telegram: @Eterneladmin

The Wiśniewskis bought dream house by Vistula in 2019. View took breath away. In 2024 water reached garage. Insurer refused payout – “flood zone”. House lost 40% value in year.

Not isolated case. Climate change stopped being abstraction. Is concrete factor in property valuation. Banks already know. We agents learn as we go.

GERMANY introduces “climate passport” for buildings. Risk assessment: floods, droughts, heat waves. Building in risk zone? Loan more expensive by 0.5-1%. Or not at all. In Bavaria 20% of properties lost value.

MIAMI is epicenter of changes. Luxury beach villas? Unsellable. Rich move inland. “Climate gentrification” – poor neighborhoods on hills become attractive. Prices rise 300% in 5 years.

In AUSTRALIA after bushfires insurers flee. Whole towns without insurance possibility. House without insurance? Bank won’t give loan. Death spiral for local markets.

NORWAY plans. Every new investment must consider climate in 50 years. Foundations deeper (permafrost melting), roofs stronger (more snow), cooling systems (heat waves). Construction cost +15%, but long-term value grows.

AND POLAND? Thousand-year flood every 10 years. Drought in Podlasie. Tornadoes(!) in Silesia. Government announces risk maps for every municipality. Developers already react – new estates advertise “climate resilience”.

In Krakow concrete changes. New estate in Ruczaj has retention tanks, green roofs, passive cooling systems. Price higher by 8%, but sells like hot cakes. People pay for safety.

INSURANCE is delayed time bomb. Policy for house in Krakow 2020: 800 PLN/year. 2025: 2,200 PLN/year. Some districts insurers don’t want at all. Without insurance no loan.

WHAT GAINS? Everything connected with “green” energy. House with heat pump, solar panels, own water retention? +15% to value. Energy certificate A? Another +10%. Passive? Can name price.

FORECASTS are brutal. By 2030, 15% of properties in Europe will lose significantly in value due to climate. But 15% will gain – those prepared. It’s biggest wealth redistribution in history.

In our agency introduced “climate audit”. Check not just legal status but climate risk. Clients initially laughed. Now thank.

Most important advice? Buying on 30-year loan, think how it’ll be in 30 years. Not how it is today. Because climate certainly won’t wait.

Eternel – Estate Agency

📍 al. Jana Pawła II 58, unit 2.1, Kraków

📞 +48 577 707 032 (WhatsApp, Telegram)

📧 [email protected]

🌐 eternel.agency

📲 Telegram: @Eterneladmin

Yesterday client asked us most absurd question in our career: “Do you help with purchasing real estate in metaverse?”. Instead of laughing, we decided to research topic. What we discovered surprised us.

Republic Realm paid 4.3 million dollars for land in Sandbox (virtual world). That’s more than real villa costs in Krakow. Snoop Dogg sells virtual plots next to his virtual estate. Someone paid 450,000 USD to be his “neighbor”.

Absurd? Maybe. But JP Morgan opened branch in Decentraland. Nike, Adidas, Gucci buy virtual spaces. Facebook changed name to Meta and invests billions. Something’s happening.

In South Korea young meet in virtual apartments. Real ones too expensive, so they buy pixels. Furnish them, invite friends, organize parties. For them it’s real social space.

China went further. In Beijing can view real apartment through VR. But not about virtual tour. You buy real apartment, get its “digital twin” in metaverse. Can furnish virtually before buying real furniture.

Dubai tests “meta-transactions”. Sign purchase agreement in VR, using blockchain. Legally binding. Zero paper, zero notary. Transaction in 10 minutes instead of 10 weeks.

And investments? Data shocking. Some virtual plots gained 500% in year. But others lost 90%. Like cryptocurrencies – lottery. MetaMetric company predicts by 2030, 25% of business meetings will be in metaverse.

Skepticism understandable. We were also skeptical about internet in 90s. “Why website for real estate agency?” – they asked. Today? Without it you don’t exist.

Biggest risk? Platforms can disappear. Second Life was hot in 2006. Today? Desert. Your “property” vanishes with server. In real world land remains.

But there are real applications. Architect from Krakow designs in VR. Client “enters” apartment before construction. Changes layout, chooses materials. Savings? 30% fewer changes during construction.

In our agency testing “meta-office”. Clients from abroad can “come” to meeting. Sit in London, we in Krakow, meet in virtual office. Strange? Yes. Convenient? Very.

Will we sell virtual plots? Not yet. But can’t ignore this trend either. Maybe in 10 years client’s question about metaverse won’t be absurd?

World changing. Question is, are we keeping up.

Housing crisis affects the whole world. But each country copes differently. We collected most interesting solutions – some genius, others… controversial.

VIENNA – city where 60% of residents live in municipal apartments. And what apartments! New district Seestadt Aspern is 10,000 social apartments that look like luxury apartments. Rent? 3-7 EUR/m². How possible? City buys land, builds, manages. Profit? Zero. Goal? Housing for people.

Polish delegation was shocked. “Here municipal apartments are last resort. There it’s normality” – says official from Warsaw. In Vienna 17,000 people waiting on list. In Krakow? 3,000. Difference? Prestige and quality.

SINGAPORE went different route. 80% of residents own apartments… but not quite. HDB system is 99-year lease from state. Prices? 30-50% of market value. Catch? Must live, can’t speculate. Selling? Part of profit returns to state.

Effect? Young buy apartments at age 25. Homelessness practically doesn’t exist. Problem? Zero diversity. All blocks look identical.

BERLIN tried to freeze rents. Total chaos. Owners withdrew apartments from market. In 2020 there were 20,000 rental offers. In 2023? 5,000. Black market prices skyrocketed. Experiment ended in failure.

TOKYO surprises. City of 37 million people, and prices falling. How? Build like crazy. 150,000 new apartments yearly. Zero height restrictions, zero protection of “district character”. Effect? Studio in center for 1000 EUR/month. In London? 3000 EUR.

BARCELONA fights Airbnb. From 2028 total ban on tourist rentals. 10,000 apartments should return to market. Owners furious, residents happy. First effects? Rental prices dropped 5%.

AND HERE? New program “Mieszkanie na Start” is drop in ocean of needs. 60,000 apartments in 10 years. Singapore builds that in half year. But there are local successes. Gdynia sells plots to developers on condition: 30% apartments for city rental for 15 years.

Wrocław tests cooperatives. Group of people buys land, builds together. 30% cheaper than developer. Problem? Polish law doesn’t provide for such form. They operate in gray zone.

STRANGEST SOLUTION? Amsterdam – apartments on water. 15,000 floating homes. When land lacking, build on water. Price similar to “land” ones, but zero property tax. Legal loophole.

Every solution has pros and cons. Vienna shows state can build beautifully and cheaply. Singapore that ownership isn’t everything. Tokyo that you just need to build more.

And we? Copy bit from each, not fully understanding context. Maybe time for own, Polish way?