July 2025 brings breakthrough changes. After years of crazy growth, the market enters a stabilization phase. Prices in Kraków reached PLN 20,139/m² – 25% year-on-year growth, but new apartment sales dropped 27.78% in Q1 2025. This isn’t a crisis, it’s normalization!

NBP cut rates to 5.00% (from 5.25% in May), and analysts predict another 150 basis points cut by year-end. Great news for borrowers – average mortgage rates currently at 7.57%, but expected to fall below 6% by December.

“Key to the Apartment” program launches in H2 2025 with PLN 500 million budget for 50,000 people. Interest subsidies from 1.5% for singles to 0% for families of 5+. An opportunity for those waiting for better conditions.

Inflation dropped to 4.1% in June (from 4.7% in December 2024). GDP to grow 3.3% in 2025 and 3.0% in 2026. Unemployment at 2.8% – lowest in Europe! Wages growing 6.2% annually. Economic fundamentals are strong.

Foreign investors are back! Q1 2025 global transactions reached $185 billion (+34% YoY). Poland attracts 52% of CEE region investments. In 2024, foreigners bought over 14,300 apartments – Ukrainians lead with 380,000 m².

PropTech revolutionizes the market – $615 million invested in Q1 2025. AI in property management is now standard. 82% of tenants demand smart technology. Agencies without digital transformation will be left behind.

Forecast? Price growth will slow to 3-5% annually after 2025. That’s a healthy level. Rentals will maintain 6%+ profitability. Kraków will remain a leader thanks to tourism (9+ million visitors) and students (150,000+). Time to act strategically, not emotionally!

📍 Eternel – Real Estate Agency

al. Jana Pawła II 58, unit 2.1, Kraków

📞 +48 577 707 032 (WhatsApp, Telegram)

📧 [email protected]

🌐 https://www.bbnr.siteweb.org.ua/

📲 Telegram: @Eterneladmin

The rental market is undergoing fundamental changes. Short-term rentals can generate 2-3 times higher monthly revenue than traditional long-term leases, but require significantly more engagement and investment.

Facts about short-term rentals: the global market reached $183 billion in revenue in 2024. Airbnb dominates with 44% market share. Occupancy is expected to return to pre-pandemic levels by the end of 2025. Properties in tourist, mountain, and coastal locations perform best.

Long-term rental offers stability. The median rent in the US is $1,373 (December 2024) with a -0.6% year-over-year decline, indicating market stabilization. In Poland, rents are growing slower but steadily. Single-family homes show 4.4% annual rent increases – a niche worth noting!

Generation Z (66.1 million aged 13-27) is becoming the dominant renter group, slightly ahead of Millennials (67.8 million aged 28-42). Younger tenants prefer flexibility and modern amenities, favoring short-term rentals.

Regulations are tightening. Rent control laws apply in 8 US states. In Poland, the regulatory environment remains relatively stable, though foreign investments are subject to control when acquiring 20%+ voting rights by non-EU investors.

Best approach? Diversification. Part of the portfolio in long-term rentals ensures stable cash flows, while short-term rentals maximize revenue in attractive locations.

📍 Eternel – Real Estate Agency

al. Jana Pawła II 58, unit 2.1, Kraków

📞 +48 577 707 032 (WhatsApp, Telegram)

📧 [email protected]

🌐 https://eternel.agency/

📲 Telegram: @Eterneladmin

The Polish government’s housing strategy for 2025 centers on the “Key to the Flat” program launching in the second half of 2025, targeting approximately 50,000 people with PLN 500 million in allocated funding. This program offers interest rate subsidies ranging from 1.5% for single-person households to 0% for families with five or more members, with subsidies lasting 10 years for loans taken through end-2025.

Current mortgage rates average 7.57% for new PLN-denominated housing loans as of March 2025, though the National Bank of Poland’s recent rate cuts to 5.00% haven’t yet fully reflected in market rates. The NBP’s dovish stance with additional 150 basis points of cuts expected by year-end signals improving credit conditions ahead.

This monetary easing comes as analysts project rate cuts will have greater market impact than new housing programs due to restrictive eligibility criteria. The social housing investment program allocates PLN 2.5-5 billion in 2025 funding, targeting 15,000 municipal units with up to 80% subsidies for municipalities.

📍 Eternel – Real Estate Agency
al. Jana Pawła II 58, unit 2.1, Kraków
📞 +48 577 707 032 (WhatsApp, Telegram)
📧 [email protected]
🌐 https://eternel.agency/
📲 Telegram: @Eterneladmin

The capital of Lesser Poland recorded an impressive 27.7% year-on-year price increase – the highest among all Polish cities. The average transaction price has already reached PLN 14,600/m², outpacing the dynamics of other metropolises.

What’s driving this boom? Primarily the strong technology sector, which attracts young professionals from around the world. Over 150,000 students studying in Kraków create constant rental demand. Additionally, a record 12.18 million tourists in 2023 makes short-term rental investments highly profitable.

Ukrainian investors purchased 380,000 m² of real estate in Kraków in 2024, becoming the largest group of foreign buyers. This demonstrates international confidence in the Kraków market.

For comparison – commercial properties offer even higher returns: offices around 6%, and warehouses even 6.5-7% annually. Kraków leverages its strategic location, becoming a logistics hub for Central Europe.

The Wiśniewskis bought dream house by Vistula in 2019. View took breath away. In 2024 water reached garage. Insurer refused payout – “flood zone”. House lost 40% value in year.

Not isolated case. Climate change stopped being abstraction. Is concrete factor in property valuation. Banks already know. We agents learn as we go.

GERMANY introduces “climate passport” for buildings. Risk assessment: floods, droughts, heat waves. Building in risk zone? Loan more expensive by 0.5-1%. Or not at all. In Bavaria 20% of properties lost value.

MIAMI is epicenter of changes. Luxury beach villas? Unsellable. Rich move inland. “Climate gentrification” – poor neighborhoods on hills become attractive. Prices rise 300% in 5 years.

In AUSTRALIA after bushfires insurers flee. Whole towns without insurance possibility. House without insurance? Bank won’t give loan. Death spiral for local markets.

NORWAY plans. Every new investment must consider climate in 50 years. Foundations deeper (permafrost melting), roofs stronger (more snow), cooling systems (heat waves). Construction cost +15%, but long-term value grows.

AND POLAND? Thousand-year flood every 10 years. Drought in Podlasie. Tornadoes(!) in Silesia. Government announces risk maps for every municipality. Developers already react – new estates advertise “climate resilience”.

In Krakow concrete changes. New estate in Ruczaj has retention tanks, green roofs, passive cooling systems. Price higher by 8%, but sells like hot cakes. People pay for safety.

INSURANCE is delayed time bomb. Policy for house in Krakow 2020: 800 PLN/year. 2025: 2,200 PLN/year. Some districts insurers don’t want at all. Without insurance no loan.

WHAT GAINS? Everything connected with “green” energy. House with heat pump, solar panels, own water retention? +15% to value. Energy certificate A? Another +10%. Passive? Can name price.

FORECASTS are brutal. By 2030, 15% of properties in Europe will lose significantly in value due to climate. But 15% will gain – those prepared. It’s biggest wealth redistribution in history.

In our agency introduced “climate audit”. Check not just legal status but climate risk. Clients initially laughed. Now thank.

Most important advice? Buying on 30-year loan, think how it’ll be in 30 years. Not how it is today. Because climate certainly won’t wait.

Eternel – Estate Agency

📍 al. Jana Pawła II 58, unit 2.1, Kraków

📞 +48 577 707 032 (WhatsApp, Telegram)

📧 [email protected]

🌐 bbnr.siteweb.org.ua

📲 Telegram: @Eterneladmin

Yesterday client asked us most absurd question in our career: “Do you help with purchasing real estate in metaverse?”. Instead of laughing, we decided to research topic. What we discovered surprised us.

Republic Realm paid 4.3 million dollars for land in Sandbox (virtual world). That’s more than real villa costs in Krakow. Snoop Dogg sells virtual plots next to his virtual estate. Someone paid 450,000 USD to be his “neighbor”.

Absurd? Maybe. But JP Morgan opened branch in Decentraland. Nike, Adidas, Gucci buy virtual spaces. Facebook changed name to Meta and invests billions. Something’s happening.

In South Korea young meet in virtual apartments. Real ones too expensive, so they buy pixels. Furnish them, invite friends, organize parties. For them it’s real social space.

China went further. In Beijing can view real apartment through VR. But not about virtual tour. You buy real apartment, get its “digital twin” in metaverse. Can furnish virtually before buying real furniture.

Dubai tests “meta-transactions”. Sign purchase agreement in VR, using blockchain. Legally binding. Zero paper, zero notary. Transaction in 10 minutes instead of 10 weeks.

And investments? Data shocking. Some virtual plots gained 500% in year. But others lost 90%. Like cryptocurrencies – lottery. MetaMetric company predicts by 2030, 25% of business meetings will be in metaverse.

Skepticism understandable. We were also skeptical about internet in 90s. “Why website for real estate agency?” – they asked. Today? Without it you don’t exist.

Biggest risk? Platforms can disappear. Second Life was hot in 2006. Today? Desert. Your “property” vanishes with server. In real world land remains.

But there are real applications. Architect from Krakow designs in VR. Client “enters” apartment before construction. Changes layout, chooses materials. Savings? 30% fewer changes during construction.

In our agency testing “meta-office”. Clients from abroad can “come” to meeting. Sit in London, we in Krakow, meet in virtual office. Strange? Yes. Convenient? Very.

Will we sell virtual plots? Not yet. But can’t ignore this trend either. Maybe in 10 years client’s question about metaverse won’t be absurd?

World changing. Question is, are we keeping up.

Housing crisis affects the whole world. But each country copes differently. We collected most interesting solutions – some genius, others… controversial.

VIENNA – city where 60% of residents live in municipal apartments. And what apartments! New district Seestadt Aspern is 10,000 social apartments that look like luxury apartments. Rent? 3-7 EUR/m². How possible? City buys land, builds, manages. Profit? Zero. Goal? Housing for people.

Polish delegation was shocked. “Here municipal apartments are last resort. There it’s normality” – says official from Warsaw. In Vienna 17,000 people waiting on list. In Krakow? 3,000. Difference? Prestige and quality.

SINGAPORE went different route. 80% of residents own apartments… but not quite. HDB system is 99-year lease from state. Prices? 30-50% of market value. Catch? Must live, can’t speculate. Selling? Part of profit returns to state.

Effect? Young buy apartments at age 25. Homelessness practically doesn’t exist. Problem? Zero diversity. All blocks look identical.

BERLIN tried to freeze rents. Total chaos. Owners withdrew apartments from market. In 2020 there were 20,000 rental offers. In 2023? 5,000. Black market prices skyrocketed. Experiment ended in failure.

TOKYO surprises. City of 37 million people, and prices falling. How? Build like crazy. 150,000 new apartments yearly. Zero height restrictions, zero protection of “district character”. Effect? Studio in center for 1000 EUR/month. In London? 3000 EUR.

BARCELONA fights Airbnb. From 2028 total ban on tourist rentals. 10,000 apartments should return to market. Owners furious, residents happy. First effects? Rental prices dropped 5%.

AND HERE? New program “Mieszkanie na Start” is drop in ocean of needs. 60,000 apartments in 10 years. Singapore builds that in half year. But there are local successes. Gdynia sells plots to developers on condition: 30% apartments for city rental for 15 years.

Wrocław tests cooperatives. Group of people buys land, builds together. 30% cheaper than developer. Problem? Polish law doesn’t provide for such form. They operate in gray zone.

STRANGEST SOLUTION? Amsterdam – apartments on water. 15,000 floating homes. When land lacking, build on water. Price similar to “land” ones, but zero property tax. Legal loophole.

Every solution has pros and cons. Vienna shows state can build beautifully and cheaply. Singapore that ownership isn’t everything. Tokyo that you just need to build more.

And we? Copy bit from each, not fully understanding context. Maybe time for own, Polish way?

Yesterday’s fire in Ząbki was a real shock 😔 The entire residential complex on Powstańców street completely destroyed – roof, attic and two top floors simply ceased to exist.

Picture this: over 300 firefighters, 77 emergency vehicles and an operation lasting all night. The fire was so intense it even reached the underground garage.

This reminds us how important it is to choose property wisely. We check not just price and location, but also fire protection systems, evacuation routes and safety measures.

Safety isn’t luxury – it’s necessity. At our agency we always pay attention to this at every opportunity.

From July 1, 2025, new regulations come into force that will change real estate market. Some will make life easier, others… complicate. We prepared complete guide.

MOST IMPORTANT CHANGE: Mandatory energy certificate for EVERY transaction. No certificate? No sale. Penalty? Up to 30,000 PLN. But attention – certificate must be “new type”, including CO2 emissions. Old ones valid until end of 2025.

The Nowaks are selling apartment from 1970. Certificate showed class G (worst). Had to lower price by 50 thousand. “If we knew earlier, would have replaced windows” – they regret.

SECOND BOMB: New tax on “flipping”. Selling apartment before 2 years? You’ll pay 15% on profit. End of quick investments. Exception: first apartment, inheritance, divorce.

In Warsaw effects already visible. Investors holding sales. “I’ll wait these 2 years” – says client who bought 3 apartments in 2024. Prices short-term might drop.

GOOD NEWS: Land registry digitalization starts full speed. From July in 5 cities (Warsaw, Krakow, Wrocław, Gdańsk, Poznań) online extract in 24h. Cost? 50 PLN instead of 200 PLN. Time? 1 day instead of 2 weeks.

CONTROVERSIES: “Right of first purchase” for municipalities expanded. City can buy any apartment listed for sale at advertisement price. Has 30 days for decision. In Berlin similar regulation paralyzed market.

Here still calm. Krakow announces will use only for “bargains”. But uncertainty already affects market. Some sell privately, bypassing advertisements.

FOR LANDLORDS: End of black market contracts. New rental registration system. Every contract to office within 7 days. Don’t report? Fine up to 10,000 PLN. Plus automatic info to tax office.

POSITIVE FOR BUYERS: Extended developer warranty. From 5 to 7 years for hidden defects. Plus new guarantee fund – if developer bankrupt, state will finish construction.

WHAT ABOUT LOANS? New KNF guidelines: max 35% income for payment (was 40%). Young from Krakow already feeling. “Instead of 500 thousand we’ll get 450” – Młynarski couple complains.

CURIOSITY: From September mandatory “housing CV”. Seller must disclose EVERYTHING: flooding, renovations, neighbor problems, even past deaths in property. In France works for years, here raises controversies.

New regulations are mix of good intentions and bureaucratic complications. In our agency we help navigate this thicket. Because regulations are regulations, but people still need apartments.

Yesterday at the biggest real estate fair in London we saw the future. AI that scans apartment with smartphone and in 30 seconds gives valuation accurate to 3%. Sounds like science fiction? In Tokyo it’s already standard.

Japanese PropTech company showed system analyzing 10,000 factors. Not just size and location. AI “sees” installation condition through thermal imaging, evaluates noise through microphone, checks light quality throughout day. Accuracy? 97% agreement with traditional valuation.

In United States Zillow introduced “Instant Offers”. Algorithm values house and immediately makes purchase offer. No viewing, no negotiations. You sell in 48 hours. Price? 5-7% below market, but zero stress.

China went even further. In Shenzhen entire estate is “managed” by AI. Predicts failures, optimizes energy use, even suggests when to sell apartment for maximum profit. Residents save 30% on maintenance costs.

And Europe? Germany tests blockchain in land registries. Buying apartment in 24 hours instead of 3 months. Estonia already has it – entire process online, zero paper. Scandinavia experiments with building “digital twins” – virtual copy of every apartment with full history.

What does this mean for Poland? New regulations on land registry digitalization coming in 2026. Ministry announces “Mieszkanie+” in digital version – app will show all available social housing in real time.

In our agency we also go with the times. Virtual tours are already standard. We test AI for matching clients with apartments. System analyzes preferences and shows only what might really interest.

But will AI replace agents? We doubt it. Technology handles data great. But understanding that client says “too small” but thinks “too expensive”? That still requires human.

Biggest threat? Cybersecurity. Imagine hack of system managing thousands of apartments. In Singapore such attack paralyzed estate for week. Residents couldn’t enter own homes.

Revolution coming faster than we think. In 5 years buying apartment might look completely different. Question – are we ready?

“We viewed apartment via FaceTime at 6 AM to catch good light” – laughs Mr. Michał. With his wife they bought 65m² in Grzegórzki without being in Poland once during entire process. Madness? Maybe. But increasingly common.

In our agency 30% of clients are Poles from abroad. London, Dublin, Chicago. Returning or investing. Pandemic taught us to work remotely. Also in real estate purchase.

The Kowalskis from Berlin searched for retirement apartment. Plan: return to Krakow in 5 years. “Wait? Prices rising, euro strong. We buy now” – they decided.`

Process took 3 months. They came only for finalization.

How does it work? Technology plus trust. Virtual tours are standard. But we go further. 360-degree camera, live streaming, even drone for showing area. Client sees more than at normal viewing.

Mrs. Anna from New York: “I viewed 5 apartments virtually. At third I knew – this is it”. We measured walls at her request, checked water pressure, recorded sounds at different times. “I felt like I was there”.

Key: detailed documentation. Photos of every corner, video with sound, plans with dimensions. Mr. Tomasz from Oslo asked for film how long walk to tram stop is. We recorded with commentary.

Technical inspection? No compromises here. We hire independent inspector. 30-page report, photos of every defect. Clients from Dublin resigned from apartment after report. “Better lose deposit than buy problem”.

Negotiations? Easier than in person. Lack of emotions during virtual viewing is advantage. The Szulcs from London negotiated 40 thousand discount. “Seller didn’t see our excitement” – they admit.

Documents? Notarial power of attorney. Polish consulates handle this. Or arrival only for finalization. Weekend in Krakow, signature at notary, keys in hand.

Biggest challenge? Trust. That’s why references crucial. 80% of our foreign clients are referrals. “I bought apartment through you, didn’t see you in person, but felt safer than with agency in London” – client wrote.

Is it worth it? The Wiśniewskis bought 2 years ago from Ireland. Just moved in. “Best decision. Apartment increased 20% in value, we have our place”.