Migration, capital and technology — why housing demand remains strong

Real estate as a response to global transformation

The real estate market is increasingly shaped by global forces. Migration flows, geopolitical uncertainty, financial market volatility, the rise of artificial intelligence, and the spread of remote work all have a direct impact on housing demand, including at the local level.

Migration has become one of the key drivers of residential demand. Poland, and cities such as Kraków in particular, continue to attract students, professionals, international workers, and people relocating from other regions. Each of these groups creates tangible and long-term demand for housing, both for rent and for purchase.

At the same time, we are witnessing a clear shift in which capital is moving from stock markets into real estate. Market volatility, inflation, and economic uncertainty push investors toward tangible assets. Property offers something financial instruments cannot — physical value and long-term capital protection.

Artificial intelligence and remote work are reshaping employment models, but they have not reduced the need for housing in well-developed urban areas. On the contrary, quality of life, infrastructure, education, and access to services have become even more important, keeping demand concentrated in major cities.

As a result, the real estate market is becoming increasingly selective. Strong locations, accurate pricing, and high-quality listings determine transaction speed. This is no longer a market of chance — it is a market driven by strategy, data, and informed decisions.

At Eternel, we analyze the market through both a local and global lens, helping clients make confident, well-informed property decisions.