Global shifts, local decisions: how migration, capital and technology reshape real estate markets

Global shifts, local decisions: how migration, capital and technology reshape real estate markets

Today’s real estate market is more globally connected than ever. Migration flows, geopolitical uncertainty, technological progress and changes in the way we work have a direct impact on housing demand – including in Poland and cities such as Kraków.

One of the main drivers is migration. Both economic and forced migration increase demand for housing in major urban centers. Cities offer employment opportunities, infrastructure and relative stability, which keeps housing demand strong even during economic slowdowns.

Another crucial factor is the shift of capital from financial markets to real estate. Volatile stock markets, inflation and political uncertainty push investors toward tangible assets. Residential real estate continues to be seen as a stable store of value, intensifying demand in attractive locations.

Equally important is the role of technology and remote work. AI and digitalization are reshaping how companies operate and how cities evolve. While remote work allows flexibility, people still gravitate toward cities that offer quality of life, services and connectivity. This leads to selective growth in certain markets rather than uniform expansion.

These dynamics highlight a key reality: real estate decisions should no longer rely solely on local trends. Global forces have a direct impact on property values. Understanding these connections, choosing the right timing and relying on professional market analysis have become essential.

The market is changing, but real estate remains one of the most important pillars of financial stability – when decisions are made consciously and strategically.