Author: Editor Eternel

Smart homes, sustainable construction and Build-to-Rent are the future of real estate!

🏡 Key trends:

• 30% of new homes in Poland feature smart home elements
• PRS sector has 30,000 units for delivery by 2026
• EU citizens can get mortgages on same terms as Poles
• Growing interest in energy-efficient projects

📊 Demographics impacting the market:

• 18.70% of Poles aged 50-64 in 2023
• By 2050, 40% will be over 60
• Rise in single-person households

💰 Housing deficit of 1.5-2.2 million units still keeps prices high!

📍 Eternel – Real Estate Agency
al. Jana Pawła II 58, lok. 2.1, Kraków
📞 +48 577 707 032 (WhatsApp, Telegram)
📧 [email protected]
🌐 https://www.eternel.agency/
📲 Telegram: @Eterneladmin

After years of full remote, Kraków corporations introduce 3+2 model (3 days in office). This turns the rental market upside down! Employees massively search for apartments near offices, and owners in good locations rub their hands.

Facts about “the great return”: 68% of IT/SSC companies require min. 3 days in office. 45,000 employees return to Kraków in September. Demand for rental near offices up 85%! Rental prices in business districts +25% YoY. Apartments within 20 min from office – grabbed in 48h.

Hot business locations: Zabierzów (Motorola, Shell) – studios PLN 2000→2500. Quattro Business Park – 2-room PLN 3000→3800. High5ive – demand exceeds supply 3:1. Bonarka City Center – price increase by 30%. Even Czyżyny (new offices) notes boom!

Who’s renting? IT specialists 25-35 years (average salary 18K net). Management returning from provinces. Expats relocated from Warsaw (because cheaper). Ukrainian specialists (30% of new tenants). Couples working in different office buildings.

What do “returners” seek? Proximity to office (max 30 min commute). Space for home office (separate room/corner). Parking or good tram access. Balcony (priority after lockdowns!). Area with after-work life (restaurants, gyms).

Golden rules for renting to “hybrid workers”: Emphasize commute time to main offices. Show “home office ready” space. Flexible contracts (many test return). Internet 500+ Mbps is must have. Office furniture (desk, chair) = advantage.

Q4 2025 forecasts: Further price growth in A locations (Bronowice, Krowodrza, Dębniki). Development of co-livings for young specialists. Boom for 2-room apartments (couple + office). Demand drop for distant suburbs. Stabilization only in Q1 2026.

📍 Eternel – Real Estate Agency

al. Jana Pawła II 58, unit 2.1, Kraków

📞 +48 577 707 032 (WhatsApp, Telegram)

📧 [email protected]

🌐 https://www.eternel.agency/

📲 Telegram: @Eterneladmin

September 2025 breaks records! Universities in Kraków admitted 12% more students than last year, and student housing is still lacking. If you have vacant apartments, NOW is the moment to maximize profits!

Shocking September numbers:
Student housing deficit: 45,000 places!
Average room price jumped to 1200–1600 zł (was 800–1200 zł).
Kawalerki disappear within 24h for 2200–2800 zł.

Where is demand highest?
AGH and surroundings – desperation! Pokój = 1400–1800 zł.
UJ Kampus 600-lecia – 1200–1600 zł per pokój.
Uniwersytet Ekonomiczny – stable 1000–1400 zł.
Even Nowa Huta has demand – 800–1200 zł per pokój!

Formula for quick rental:
Photos in natural light (absolutely required!).
Description in Polish AND Ukrainian (+40% reach).
“Aneks kuchenny” sounds better than “wspólna kuchnia”.
List all uczelnie within 30 minutes.
Offer a “wirtualny spacer” – record a video on your phone.

What students demand in 2025:
Fast fiber internet (absolute must).
Pralka in the apartment (or 24/7 access).
Possibility of meldunek (30% won’t rent without it).
Close to Żabka/Biedronka (max 5 min).

Contracts and formalities:
10-month contract (październik–lipiec) = standard.
Kaucja 1–2 months (parents often negotiate for 1).
Podnajem pokoi? Report to US within 14 days!
Ukrainians often ask for an “official” contract for karta pobytu.

Last minute tips:
“All inclusive” price with media = fewer problems.
Prepare a “pakiet powitalny” – mapa uczelni, Wi-Fi password.
Grupa WhatsApp for tenants = fewer calls to you.
Prepare the contract in 2 languages.
ACT NOW – after 15 września only the most expensive offers remain!

📍 Eternel – Real Estate Agency

al. Jana Pawła II 58, unit 2.1, Kraków

📞 +48 577 707 032 (WhatsApp, Telegram)

📧 [email protected]

🌐 https://www.eternel.agency/

📲 Telegram: @Eterneladmin

Ukrainian buyers have become a key driving force of the Polish real estate market. In August 2025, it’s worth looking at facts and debunking myths about the largest group of foreign investors in Poland.

Who are Ukrainian buyers? 65% are IT specialists with income 15-40K PLN/month. 20% run their own businesses in Poland. 15% are families reuniting after relocation. Average age: 32 years. 78% have Polish residence cards. 45% plan to stay permanently.

What do they buy? Apartments 45-65 m² (60% of transactions) – for families. Studios 25-35 m² (25%) – for investment. Apartments 70+ m² (15%) – businesspeople. Locations: near metro/SKM, districts with Ukrainian shops, near IT companies.

Budgets and financing: Average transaction: 450-650K PLN. 40% pay cash(!). 35% loan from Polish bank. 25% mixed financing. Down payment average 35-40%. Price negotiations: -3-5% (less than Poles).

Most popular districts: Ruczaj – “little Ukraine”, everything in Ukrainian. Bronowice – close to AGH and IT companies. Prądnik – good price-quality ratio. Czyżyny – infrastructure development. Grzegórzki – proximity to center and station.

Rent or live? 55% buy for own use. 30% rent to compatriots (often below market). 15% Airbnb or long-term rental. Ukrainian tenants prefer Ukrainian owners – easier communication.

2025 trends: Growing interest in suburban houses. More buying second apartment for investment. Ukrainian real estate services sector developing. Forecast: another 15-20% growth in purchases in 2025!

Tip for sellers: Listing in Ukrainian = 40% more inquiries. Flexible approach to documents. Patience in translations. Cooperation with Ukrainian-speaking agent is key!

📍 Eternel – Real Estate Agency

al. Jana Pawła II 58, unit 2.1, Kraków

📞 +48 577 707 032 (WhatsApp, Telegram)

📧 [email protected]

🌐 https://www.eternel.agency/

📲 Telegram: @Eterneladmin

After vacation slowdown, the real estate market springs to life. August/September 2025 is golden period for buyers – sellers want to finalize transactions before year-end, and competition among buyers is lower than in spring!

Why now? Owners who didn’t sell in spring are more price-flexible (-5-8% negotiations). Fewer viewers = more time for decision. New offers after vacation – fresh on market. Time to move before new school year 2026.

August 2025 numbers: New offers in Kraków: +45% vs July. Average sale time: 52 days (vs 38 days in spring). Apartments with price reduction: 34% (vs 20% in May). Average reduction: 4.7% from initial price.

Autumn strategies: Monitor new offers daily in morning (best disappear in 48h). Be ready with financing – September is mortgage application boom. View on weekdays – less competition. Negotiate furniture/appliances in price – sellers often don’t want to move with them.

September bargains: Investment apartments – students didn’t find tenants. Suburban houses – families stayed in city. Luxury apartments – owners need cash for autumn investments. Post-vacation rental apartments – owners tired of Airbnb.

Autumn traps: Hidden defects visible in summer (moisture after rains). Heating bills – ask for history. Neighbor renovations – September is peak. Parking – check in evening when everyone’s back.

Golden tip: Schedule viewing at 4-5pm. You’ll see apartment in natural light and check return traffic from work!

📍 Eternel – Real Estate Agency

al. Jana Pawła II 58, unit 2.1, Kraków

📞 +48 577 707 032 (WhatsApp, Telegram)

📧 [email protected]

🌐 https://www.eternel.agency/

📲 Telegram: @Eterneladmin

August 2025 reveals one of the strongest trends – seniors are massively investing in real estate! They’re selling suburban houses and buying comfortable city apartments. It’s a revolution changing the market.

Who are active seniors 2025? Age 55-75, often still working or running businesses. Have cash from house sales (average PLN 800,000 – 1,200,000). Looking for 40-70 m² apartments near center. Priority: elevator, balcony, proximity to healthcare.

What are they looking for? ELEVATOR – absolute must have (90% resign without elevator). One bedroom + living room (rarely 2 bedrooms). Balcony/terrace – 78% require. Bathroom with walk-in shower (not bathtub!). Park proximity – 65% priority. Pharmacy/clinic within 500m radius.

Districts popular among seniors: Krowodrza – peace + infrastructure. Dębniki – greenery + transport. Bronowice – commerce + healthcare. Salwator – prestige + parks. They avoid: Nowa Huta (stereotypes), Podgórze (too youthful).

Senior apartments – new niche! Apartments with care option, common spaces, activities. Prices: PLN 8000-12000/m² + service fees PLN 1000-3000/month. ROI for investors: 7-9%. Only 3 such investments in Kraków, huge potential!

Seniors as tenants: Pay on time (pension = steady income). Care for apartment as their own. Long contracts (2-5 years). Don’t throw parties. But: require quick response to defects.

How to sell to seniors? Patience – decisions after 3-5 visits. Large font in materials. Meetings 10am-3pm. Engage family (children often advise). Show shops, pharmacies, stops. Don’t use industry slang!

📍 Eternel – Real Estate Agency

al. Jana Pawła II 58, unit 2.1, Kraków

📞 +48 577 707 032 (WhatsApp, Telegram)

📧 [email protected]

🌐 https://www.eternel.agency/

📲 Telegram: @Eterneladmin

Tegoroczne wakacje pokazują prawdziwą siłę krakowskiego rynku wynajmu krótkoterminowego. Przy średniej cenie 450-650 zł/noc za apartament 2-pokojowy, właściciele liczą zyski jak nigdy wcześniej!

Liczby sierpnia: Średnie obłożenie 95% (vs 78% w styczniu). Cena za noc wzrosła o 40% r/r. Średni czas pobytu: 4,7 nocy (było 3,2). Główni goście: Amerykanie (28%), Niemcy (18%), Brytyjczycy (15%), Włosi (12%). Booking.com i Airbnb generują 85% rezerwacji.

Które dzielnice zarabiają najwięcej? Stare Miasto – 650-850 zł/noc, 98% obłożenia. Kazimierz – 550-750 zł/noc, 96% obłożenia. Podgórze (blisko Schindler’s Factory) – 400-550 zł/noc, 92% obłożenia. Nawet Nowa Huta przyciąga turystów – 250-350 zł/noc!

Formuła sukcesu 2025: Self check-in (kody/smart locks) = must have. Klimatyzacja = możesz podnieść cenę o 30%. Lokalny guidebook w aplikacji. Welcome pack (woda, wino, krakowskie obwarzanki). Instagram-worthy wystrój = więcej rezerwacji.

Koszty vs przychody: Sprzątanie 150-200 zł/pobyt. Pościel/ręczniki (pranie) 80-120 zł. Utilities 500-800 zł/miesiąc. Ubezpieczenie 200-400 zł/miesiąc. Prowizje platform 15-18%. Netto zostaje 55-65% przychodów.

Uwaga na regulacje! Kraków wprowadza od września obowiązkową rejestrację wynajmu krótkoterminowego. Kary za brak: 5000-20000 zł. Sąsiedzi mogą zgłaszać “imprezowe” mieszkania – 3 skargi = zakaz wynajmu na rok.

Pro tip: Sierpień to czas planowania na jesień. Kup teraz, wyremontuj we wrześniu, wynajmuj od października. Jarmarki Bożonarodzeniowe 2025 zapowiadają się rekordowo!

📍 Eternel – Agencja Nieruchomości

al. Jana Pawła II 58, lok. 2.1, Kraków

📞 +48 577 707 032 (WhatsApp, Telegram)

📧 [email protected]

🌐 https://www.eternel.agency/

📲 Telegram: @Eterneladmin

August 2025, market is stabilizing, which means more room for negotiation. Sellers aren’t as confident as a year ago. Time to use this to your advantage!

Timing is key. Best time for negotiations? When listing is up 60+ days. Seller starts getting impatient. End of month/quarter – business owners need cash. December – everyone thinks about holidays, not buying.

Gather ammunition. Check transaction prices in area (cenatorium.pl), find apartment flaws (moisture? noise? no elevator?), calculate renovation costs. Each argument is potential 1-2% discount.

Seller psychology. 73% of owners overprice by 10-15% “just in case”. First offer -5% isn’t an insult, it’s conversation starter. Selling for 6+ months? May drop even 10-12%.

Tactics that work: “I have cash, can finalize in 2 weeks” – worth 3-5% discount. “Taking without mortgage” – another 2-3%. “Accept developer/renovation state” – possible 5-7%. Buying 2+ apartments from developer? Negotiate package!

What NOT to do: Don’t insult apartment in front of owner. Don’t say “this is worth maximum X” – that closes conversation. Don’t bluff with other offers – easy to verify. Don’t negotiate via SMS – face to face or phone.

Golden rule: Always leave seller room to “win”. Instead of demanding PLN 50,000 discount, ask for PLN 60,000 and let them “win” PLN 10,000. Psychology of winning closes deals!

📍 Eternel – Real Estate Agency

al. Jana Pawła II 58, unit 2.1, Kraków

📞 +48 577 707 032 (WhatsApp, Telegram)

📧 [email protected]

🌐 https://www.eternel.agency/

📲 Telegram: @Eterneladmin