August 2025 reveals one of the strongest trends – seniors are massively investing in real estate! They’re selling suburban houses and buying comfortable city apartments. It’s a revolution changing the market.
Who are active seniors 2025? Age 55-75, often still working or running businesses. Have cash from house sales (average PLN 800,000 – 1,200,000). Looking for 40-70 m² apartments near center. Priority: elevator, balcony, proximity to healthcare.
What are they looking for? ELEVATOR – absolute must have (90% resign without elevator). One bedroom + living room (rarely 2 bedrooms). Balcony/terrace – 78% require. Bathroom with walk-in shower (not bathtub!). Park proximity – 65% priority. Pharmacy/clinic within 500m radius.
Districts popular among seniors: Krowodrza – peace + infrastructure. Dębniki – greenery + transport. Bronowice – commerce + healthcare. Salwator – prestige + parks. They avoid: Nowa Huta (stereotypes), Podgórze (too youthful).
Senior apartments – new niche! Apartments with care option, common spaces, activities. Prices: PLN 8000-12000/m² + service fees PLN 1000-3000/month. ROI for investors: 7-9%. Only 3 such investments in Kraków, huge potential!
Seniors as tenants: Pay on time (pension = steady income). Care for apartment as their own. Long contracts (2-5 years). Don’t throw parties. But: require quick response to defects.
How to sell to seniors? Patience – decisions after 3-5 visits. Large font in materials. Meetings 10am-3pm. Engage family (children often advise). Show shops, pharmacies, stops. Don’t use industry slang!
📍 Eternel – Real Estate Agency
al. Jana Pawła II 58, unit 2.1, Kraków
📞 +48 577 707 032 (WhatsApp, Telegram)
📲 Telegram: @Eterneladmin